Friday, April 1, 2011

What's in a name?

As a professional in the advertising world there are very few days I can get by without my venti coffee from Starbucks in the morning. There are probably about 10 Starbucks within a 1/4 mile radius of my job so I've tested out a few in the area to see who makes my drink the best and landed on one that I now go to every morning.

Most people know the standard procedure at Starbucks is for the cashier to take your drink order as well your name. They call out your drink order and name to a barista who will then record it on your cup. In past experiences my drink has had many different spellings of my name: Alison, Allyson, Allie, Ali, Ally, Alley, etc. I find this totally understandable as I am not showing my birth certificate upon ordering and if I were in that position I would take my best stab at it.

What I find totally incomprehensible at my current Starbucks is that when I give them my name they follow procedure and pronounce it correctly loud and clear to the barista but somehow it always gets lost in translation...

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